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Researchers from HSE University–Perm used EEG to study how sugar cravings and interest in healthy eating affect the evaluation of Cola-flavoured beverages. During the tasting, participants assessed the taste of each beverage and named the maximum amount they would be willing to pay for it. The results showed that the more interested a person was in their health, the harder and more cognitively taxing it was for them to decide whether they were willing to pay, and the smaller the amount they were ultimately willing to spend. The study was published in the British Food Journal.

On June 30, 2026, Petr Parshakov, Head of IDLab, presented at the 18th Economic Research Seminar "Artificial Intelligence and Economics," held at the North-Western Main Branch of the Bank of Russia in Saint Petersburg. The event was co-organized by the Bank of Russia, NES, and HSE University, bringing together experts from leading research centers and the banking sector to discuss the impact of AI on economic growth, the labor market, inflation, and financial stability.

On July 4, at the 56th Eurasia Business and Economics Society Conference (56th EBES Conference), held in Istanbul in a hybrid format, Junior Research Fellow at the International Laboratory of Intangible-driven Economy Evgeniya Shenkman presented the study "Medium-Term Electricity Load Forecasting Using Large Language Models", co-authored with Anastasiya Kireecheva. The research was conducted as part of the Russian Science Foundation project No. 25-18-00539, "Comparative Analysis of AI-Based Agents and Real Individuals in Economic Decision-Making."

At Saint Petersburg State University, the traditional international scientific conference "Game Theory and Management" (GTM2026) was held. As part of the conference's Young Researchers Day, Corresponding Member of the Russian Academy of Sciences Alexey Savvateev presented the findings of a study titled "Not Yet! Humans Outplayed LLMs in a Colonel Blotto Game Tournament," conducted within the framework of RSF project No. 25-18-00539 "Comparative Analysis of AI-Based Agents and Real Individuals in Economic Decision-Making."

On July 3, 2026, an interim meeting was held to review the results of the first half of the second year of the project "Internationalization of Companies from Developing Countries: The Role of Intellectual Resources in Response to Exogenous Shocks". The project is carried out within the framework of the HSE University "International Academic cooperation" grant competition. The project leader is Maria Molodchik, Professor at HSE University – Perm.

On July 2, the International Laboratory of Intangible-driven Economy hosted a workshop within the framework of RSF project No. 25-18-00539, "Comparative Analysis of AI-Based Agents and Real Individuals in Economic Decision-Making." The seminar focused on research by Junior Research Fellow Egor Ivanov and Senior Research Fellow Marina Zavertiaeva titled "Beyond Demographic Labels: Facial Cues and LLM Bias in Trust-Game Decisions".

Senior Researcher at the International Laboratory of Intangible-driven Economy (IDLab), HSE University – Perm, Professor Maria Molodchik, and Research Assistant and PhD student Dilmurod Rustam ugli Tillashaykhov participated in the XII Euro-Asian Symposium on Economic Theory (EASET-2026). The event was held from June 24 to 26, 2026, in Yekaterinburg at the Institute of Economics of the Ural Branch of the Russian Academy of Sciences.

On June 19, 2026, a research seminar was held at the International Laboratory of Intangible-driven Economy (IDLab), where Junior Research Fellow Egor Ivanov presented his study. The research explored how the joint implementation of BPM and CRM systems affects firm performance across various industries.