About the Laboratory
The International Laboratory of Intangible-driven Economy traces its origins to a research group that has been working in the field of intellectual capital and empirical finance at the HSE-Perm for the last eight years.
By carrying out comparative empirical research that develops awareness of intellectual resources as key drivers in the new economy, the Laboratory aims to become an international research centre that focuses on the role of intangibles in creating sustainable competitive advantages.
The research team includes both leading scholars and young fellows from the HSE and partner universities in Europe and the United States.
Sugar Cravings Prove Stronger Than Health Concerns
Researchers from HSE University–Perm used EEG to study how sugar cravings and interest in healthy eating affect the evaluation of Cola-flavoured beverages. During the tasting, participants assessed the taste of each beverage and named the maximum amount they would be willing to pay for it. The results showed that the more interested a person was in their health, the harder and more cognitively taxing it was for them to decide whether they were willing to pay, and the smaller the amount they were ultimately willing to spend. The study was published in the British Food Journal.
Petr Parshakov Presented a Paper on LLM Behavior at a Bank of Russia Seminar
On June 30, 2026, Petr Parshakov, Head of IDLab, presented at the 18th Economic Research Seminar "Artificial Intelligence and Economics," held at the North-Western Main Branch of the Bank of Russia in Saint Petersburg. The event was co-organized by the Bank of Russia, NES, and HSE University, bringing together experts from leading research centers and the banking sector to discuss the impact of AI on economic growth, the labor market, inflation, and financial stability.
Study on Electricity Load Forecasting Using Large Language Models presented at the 56th EBES Conference
On July 4, at the 56th Eurasia Business and Economics Society Conference (56th EBES Conference), held in Istanbul in a hybrid format, Junior Research Fellow at the International Laboratory of Intangible-driven Economy Evgeniya Shenkman presented the study "Medium-Term Electricity Load Forecasting Using Large Language Models", co-authored with Anastasiya Kireecheva. The research was conducted as part of the Russian Science Foundation project No. 25-18-00539, "Comparative Analysis of AI-Based Agents and Real Individuals in Economic Decision-Making."
Research on human and AI strategies presented at the "Game Theory and Management" conference
At Saint Petersburg State University, the traditional international scientific conference "Game Theory and Management" (GTM2026) was held. As part of the conference's Young Researchers Day, Corresponding Member of the Russian Academy of Sciences Alexey Savvateev presented the findings of a study titled "Not Yet! Humans Outplayed LLMs in a Colonel Blotto Game Tournament," conducted within the framework of RSF project No. 25-18-00539 "Comparative Analysis of AI-Based Agents and Real Individuals in Economic Decision-Making."