About the Laboratory
The International Laboratory of Intangible-driven Economy traces its origins to a research group that has been working in the field of intellectual capital and empirical finance at the HSE-Perm for the last eight years.
By carrying out comparative empirical research that develops awareness of intellectual resources as key drivers in the new economy, the Laboratory aims to become an international research centre that focuses on the role of intangibles in creating sustainable competitive advantages.
The research team includes both leading scholars and young fellows from the HSE and partner universities in Europe and the United States.
Sugar Cravings Prove Stronger Than Health Concerns
Researchers from HSE University–Perm used EEG to study how sugar cravings and interest in healthy eating affect the evaluation of Cola-flavoured beverages. During the tasting, participants assessed the taste of each beverage and named the maximum amount they would be willing to pay for it. The results showed that the more interested a person was in their health, the harder and more cognitively taxing it was for them to decide whether they were willing to pay, and the smaller the amount they were ultimately willing to spend. The study was published in the British Food Journal.
Study on Electricity Load Forecasting Using Large Language Models presented at the 56th EBES Conference
On July 4, at the 56th Eurasia Business and Economics Society Conference (56th EBES Conference), held in Istanbul in a hybrid format, Junior Research Fellow at the International Laboratory of Intangible-driven Economy Evgeniya Shenkman presented the study "Medium-Term Electricity Load Forecasting Using Large Language Models", co-authored with Anastasiya Kireecheva. The research was conducted as part of the Russian Science Foundation project No. 25-18-00539, "Comparative Analysis of AI-Based Agents and Real Individuals in Economic Decision-Making."
Research on human and AI strategies presented at the "Game Theory and Management" conference
At Saint Petersburg State University, the traditional international scientific conference "Game Theory and Management" (GTM2026) was held. As part of the conference's Young Researchers Day, Corresponding Member of the Russian Academy of Sciences Alexey Savvateev presented the findings of a study titled "Not Yet! Humans Outplayed LLMs in a Colonel Blotto Game Tournament," conducted within the framework of RSF project No. 25-18-00539 "Comparative Analysis of AI-Based Agents and Real Individuals in Economic Decision-Making."
Interim Meeting Held on the Project on the Role of Intellectual Resources in Company Internationalization
On July 3, 2026, an interim meeting was held to review the results of the first half of the second year of the project "Internationalization of Companies from Developing Countries: The Role of Intellectual Resources in Response to Exogenous Shocks". The project is carried out within the framework of the HSE University "International Academic cooperation" grant competition. The project leader is Maria Molodchik, Professor at HSE University – Perm.