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Sport and Intangibles

The research direction related to sport economics includes analysis of diverse perspectives such as team competition (leagues or Championships), individual sports (tournaments), sports events and public promotion. Special issue concerns sponsorship contacts as an important source of raising funds. Sport industry is highly related to intangibles. This relationship with intangibles is bidirectional. Intangibles like talent, support, history, and organization contribute to enhance the sport product.  On the other side, sports represent itself an intangible to promote activities or be the appropriate vehicle for CSR (corporate social responsibilities). The values of sport are under many decisions about advertising and sponsorship policies or are used to project a particular image of company, city or State. So, considering these issues we could expect:

  • To identify the intangibles involved in the production process in sport.
  • To identify how some intangibles can contribute to value creation in football. Especially we will consider the influence of “talent” on sports performance and then on economic value. This can be extended to other sports.
  • To check the influence of support and past performance (historical records) in sporting performance and then in economic value.
  • To identify if investing in this kind of intangible (organizing events) create value to the cities, regions or states.
  • To check if connecting the image of a company with a sport will contribute to value creation for the company.

 

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