Ekaterina Nemchenko, Anastasia Pustynnikova and Victor Krakovich presented the study “The impact of CEOs’ characteristics on pricing at initial coin offerings”.
The study presented at the IDLab workshop investigates the impact of chief executive officers’ (CEOs) observable, psychological, and facial traits on valuation of initial coin offerings (ICOs). In order to quantify facial characteristics of CEOs, researchers applied an artificial intelligence approach. Authors then applied regression analysis to test hypotheses on their association with ICO valuation. The findings indicate significant results for tenure and dominance, while lacking predictive power for age, gender, human capital, extraversion, and facial parameters during the crisis period. Results in the form of formulated CEO profiles during the crisis period may provide implications for both investors and ventures to appropriately assess CEOs’ signals during the ICO launching process.
