ID Lab ONLINE Workshop
Petr Parshakov presented a new study "Uncertainty of outcome and demand for eSports in streaming". Research conducted with Angel Barajas and Sofia Paklina
The uncertainty of outcome (UOH) has been considered an important factor to attract fans to the stadium and increase the audience on TV. Even now, mixed pieces of evidence about the UOH exist. It seems that the topic is not close and there is room for more research mainly in a niche market as suggested by Schreyer & Ansari (2021). So researching about the influence of the uncertainty of outcome in the demand for streaming broadcast eSports may bring some new insights. In our study we test UOH using CS:GO data. According to the preliminary results, there is an inverted U-shape relation between number of views and uncertainty.