Text mining to estimate an organization's reputation: the IDLab experience

The master's program "Financial Strategies and Analytics" in which students study text mining, showed the implementation of the results of IDLab projects in the educational process

IDLab members teach on the Master's program "Financial Strategies and Analytics" using their research experience. In 2019, the laboratory took part in the implementation of a project of the HSE University for the Coca-Cola Russia. Part of the project was to determine the mood and attitude of the authors to the company brand based on text mining. In other words, we collected texts and determined their emotional tone to investigate the company's reputation among the target audience. For more information on the usage of modern methods of data collection and text processing, see the publication of the master's program "Financial Strategies and Analytics"