Last Sports Economics Workshop of 2017.

December 27 was a traditional workshop on the sports economics.
The speaker was Julia Naydenova with a report on research in e-sports.

Julia Naydenova presented the work on the topic "The effectiveness of Event Marketing: the example of publishers of computer games and eSports competitions."

Event marketing is a promising area in the promotion of goods and services. However, ongoing research. Tournaments are held by computer game publishers to promote their products. Computer games for the period 1997 - 2014, Characteristics of games and organization of tournaments, the optimal number of tournaments in terms of increasing sales.

This workshop was the final in 2017. The traditional session on the economics of sports will continue in 2018. Stay tuned for IDLab announcements! Happy New Year!