Representations of Happiness in Russian YouTube - IDLab at the Sociology of Markets Seminar
On 15 April at 18:00 a seminar of the series Sociology of Markets took place on the topic: "Representations of Happiness in Russian YouTube: Between Science, Esotericism and Commerce" - where Nikita Matkin, a graduate student of the Media Institute and IDLab research assistant, spoke.
On 15 April, as part of the series of scientific seminars "Sociology of markets", held by the Laboratory for Studies in Economic Sociology since 2002, the topic "Representations of happiness in Russian YouTube: Between Science, Esotericism and Commerce". The presentation was given by Nikita Matkin, a graduate of the Media Institute and a research intern at the Laboratory for Studies in Economic Sociology of the National Research University Higher School of Economics. In his presentation, he examined how content about happiness on the Russian video platform is formed at the intersection of scientific knowledge, esoteric practices and commercial strategies, and analysed the role of YouTube as a space for competition between different discourses.
Research Assistant, International Laboratory of Intangible-driven Economy
First, I submitted an article to the journal Economic Sociology, and the editors were interested in the topic of my article. They invited me to speak at the seminar "Sociology of Markets" at the Laboratory of Economic and Sociological Research. I gladly accepted and came to Moscow to give a lecture. My colleagues liked my paper: after the presentation, it sparked an extensive discussion on the problem of happiness in social media. The discussants gave valuable comments on how to improve the paper. These comments are very valuable to me as they have allowed me to broaden the scope of the problem at hand. I would like to thank my colleagues who participated in the workshop.