IDLab Workshop

Maria Molodchik presented the idea of a new study of the digital image of companies formed on the Internet

The study aims to discover a digital image of a company through the lens of Lasswell’s communication model. Five “W” considering measurement opportunities will be discussed: who, what, in which channel, to whom, with what effect? Using the dataset of US companies from NASDAQ-100 the paper validates several metrics for digital image by estimating their impact on company market value.