IDLab Workshop

Anna Bykova presented the first results of the study "Internationalization and reputation of Russian companies"

Anna Bykova presented a continuation of her research on the analysis of the role of foreign direct investment in the development of companies. Anna presented a research design designed to assess the impact of internationalization processes on a company's reputation, taking into account the moderating effect of foreign direct investment. The proposed model includes not only factors at the company level, but also factors of the macro environment, including the influence of national and regional culture.