IDLab Seminar: Users Favor LLM-Generated Content - Until They Know It's AI

We invite you to attend the International Laboratory for the Economics of Intangible Assets (IDLab) scientific seminar on 14 March dedicated to studying user preferences between responses created by humans and large language models

Abstract:

In this paper, we investigate how individuals evaluate human and large langue models generated responses to popular questions when the source of the content is either concealed or disclosed. Through a controlled field experiment, participants were presented with a set of questions, each accompanied by a response generated by either a human or an AI. In a randomized design, half of the participants were informed of the response's origin while the other half remained unaware. Our findings indicate that, overall, participants tend to prefer AI-generated responses. However, when the AI origin is revealed, this preference diminishes significantly, suggesting that evaluative judgments are influenced by the disclosure of the response's provenance rather than solely by its quality. These results underscore a bias against AI-generated content, highlighting the societal challenge of improving the perception of AI work in contexts where quality assessments should be paramount.

Seminar language: English

When and where?

 March 14th, 2025 (Friday), online

 17:00 GMT+5 (Perm time) / 15:00 GMT+3 (Moscow time)

To attend the seminar, please complete the registration form: